From: newsletters@mail2.carwebs.org on behalf of CALIFORNIA ASSOCIATION OF REALTORS(R) [newsletters@mail2.carwebs.org]
Sent: Wednesday, August 26, 2009 5:45 PM
To: Darlene Alonzo
Subject: C.A.R. Newsline
C.A.R. Newsline
 
Brought to you by the CALIFORNIA ASSOCIATION OF REALTORS® 

 C.A.R. reports July sales up 12 percent, prices declined 19.6 percent
 S&P/Case-Shiller index posts first quarterly gain in three years
 Written short sales commissions policy issued by Freddie Mac
 Consumer confidence on the rise
 calREDD™ officially launched in Fresno, Madera, and Merced
 Member Advantage Program introduces C.A.R. Private Print Shop
 C.A.R. Green Tip of the Week: Sweep versus hose

C.A.R. reports July sales up 12 percent, prices declined 19.6 percent
Home sales increased 12 percent in July in California compared with the same period a year ago, while the median price of an existing home declined 19.6 percent, C.A.R. reported yesterday. “The federal tax credit for first-time buyers played a critical role in the purchase decision of many buyers,” said C.A.R. President James Liptak. “Nearly 40 percent of first-time buyers said they would not have purchased a home if the tax credit was not offered.
Because the tax credit has helped so many first-time buyers become homeowners, it is critical that Congress extends the credit beyond the Dec. 1 deadline, and includes all buyers, not just first-timers.”

Closed escrow sales of existing, single-family detached homes in California totaled 553,910 in July at a seasonally adjusted annualized rate. Statewide home resale activity increased 12 percent from the revised 494,390 sales pace recorded in July 2008. Sales in July 2009 increased 8.1 percent compared with the previous month. The statewide sales figure represents what the total number of homes sold during 2009 would be if sales maintained the July pace throughout the year. It is adjusted to account for seasonal factors that typically influence home sales.

The median price of an existing, single-family detached home in California during July 2009 was $285,480, a 19.6 percent decrease from the revised $355,000 median for July 2008, C.A.R. reported. The July 2009 median price rose 3.9 percent compared with June’s $274,740 median price.

“July marked the fifth consecutive month of month-to-month increases in the median price,” said C.A.R. Vice President and Chief Economist Leslie Appleton-Young. “This was the largest increase on record for the month of July based on statistics dating back to 1979. The yearly decline in July also was the smallest in the past 19 months.”

More info  

* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *
HOW TO WIN REO BUSINESS: IN MANY MARKETS, 50-70% OF THE
HOMES THAT ARE SELLING ARE FORECLOSURES AND SHORT SALES. THE
AGENTS WHO ARE BEST POSITIONED TO TAKE FULL ADVANTAGE OF
THIS BUSINESS OPPORTUNITY HAVE LEARNED HOW TO >> FULL STORY
* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *

S&P/Case-Shiller index posts first quarterly gain in three years
Home prices improved in the second quarter of 2009, posting their first quarter-over-quarter gain in three years, according to the S&P/Case-Shiller U.S. National Home Price Index, released yesterday.
The index, which covers all nine U.S. census divisions, recorded a 14.9 percent decline in the second quarter of 2009 compared with the second quarter of 2008, but an improvement over the record decline of 19.1 percent in the first quarter of the year. The 10-City and 20-City Composites recorded annual declines of 15.1 percent and 15.4 percent, respectively. These are also improvements from their recent respective record losses of -19.4 percent and -19.1 percent.

“For the second month in a row, we’re seeing some positive signs,” said David M. Blitzer, chairman of the Index Committee at Standard & Poor’s. “The U.S. National Composite rose in the second quarter compared to the first quarter of 2009. Both the 10-City and 20-City Composites posted monthly increases, as did most of the cities. As seen in both seasonally adjusted and unadjusted data, as well as the charts, there are hints of an upward turn from a bottom. However, some of the hardest-hit cities, especially in the Sun Belt, show continued weakness.”

In spite of the recent positive data, the overall numbers remain weak, with all metro areas and the two composites posting negative annual returns, and 15 out of the 20 metro areas reporting double-digit annual declines, according to the report. Las Vegas and Detroit continue to be two markets that are struggling severely, and are the only two that declined in June and saw deterioration in their annual rates of return, according to the report.

More info 

* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *
How "Social" Are You? Find Out at Tech Tuesday...
A Complete Day of Tech Training Designed for YOU!
Learn the Ins and Outs of Social Media and Keep Up with the
Latest Tech Trends in Real Estate. Get Your Tickets Here!
* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *

Written short sales commissions policy issued by Freddie Mac
According to the written policy released by Freddie Mac on Aug. 20, unless a real estate broker's sales commission exceeds 6 percent of the property sales price, servicers must not, as a condition of the servicer's acceptance of an offer, renegotiate the real estate broker's sales commission to an amount that is lower than the amount that was originally agreed upon between the broker and the borrower. In the event the sales commission exceeds 6 percent, the servicer must renegotiate the commission to limit it to 6 percent of the property sales price, according to the Freddie Mac bulletin. Freddie Mac’s policy now is consistent with Fannie Mae's policy.

More Info 


* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *
ARE YOU AN EFFECTIVE COMMUNICATOR?
Find Out at Our REALTOR® EXPO Closing Luncheon:
"Life Would Be Easy If It Weren't For Other People"
With Behavioral Expert Connie Podesta. Register Today!
* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *

Consumer confidence on the rise
Consumer confidence increased to 54.1 (1985=100) in August compared with   47.4 in July, according to a report released yesterday by The Conference Board. The Present Situation Index increased to 24.9 in August from 23.3 last month, and the Expectations Index improved to 73.5 compared with 63.4 in July, according to the report.

"Consumer confidence, which had posted back-to-back monthly declines, appears to be back on the mend,” said Lynn Franco, director of The Conference Board Consumer Research Center. “The Present Situation Index increased slightly, mainly the result of an improvement in consumers' assessment of the job market. The Expectations Index improved considerably and is now at its highest level since December 2007 (Index, 75.8). Consumers were more upbeat in their short-term outlook for both the economy and the job market in August, but only slightly more upbeat in their income expectations. And, as long as earnings continue to weigh heavily on consumers' minds, spending is likely to remain constrained."

Consumers' appraisal of the job market was more favorable this month, with those saying jobs are "hard to get" decreasing to 45.1 percent from 48.5 percent, and those claiming jobs are "plentiful" increasing to 4.2 percent from 3.7 percent. Consumers' short-term outlook was much improved from last month, and the labor market outlook also was more upbeat, according to the report.

More info 

* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *
Don't Miss REALTOR® Night Out 2009 – the "Bach to Rock Show"!
Join Pianist and REALTOR® Patrik "Piano" Maiani LIVE in Concert
From Bach to Jerry Lee Lewis, Patrik Will Hit All the High Notes.
We Expect a Sell Out--Get Your Tickets Early!
* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *

calREDD™ officially launched in Fresno, Madera, and Merced
calREDD™ last week announced that members of the Fresno Association of REALTORS®, the Madera Association of REALTORS®, and the Merced Association of REALTORS® now can view properties for sale, place listings, prepare CMAs, and access agents for referrals through calREDD™, the statewide Multiple Listing Service (MLS) as of Aug. 17, when the statewide MLS officially launched. calREDD™, an acronym for California Real Estate Dynamic Data, embodies the long-term vision of creating one database for all California real property, with advanced technology that goes beyond current MLS systems.

“The official launch of calREDD™ marks a significant milestone for California REALTORS® and our industry,” said Mike Silvas, CALMLS chairman and co-owner of Morgan Lane Real Estate, a luxury market brokerage based in Napa, Calif. “The leadership teams of the Fresno, Madera, and Merced associations early on realized the benefits of a statewide MLS. Their members now are able to experience the advantages of the calREDD™ system firsthand by being the first group of associations in the state to utilize the live system.”

calREDD™ enables brokers and agents to access the statewide data through any participating AOR or MLS. Associations and MLSs may be part of the system by using the new vendor as their primary software or under a hybrid arrangement using an association’s existing vendor connecting to the statewide system through calREDD™ for the rest of the data. To date, 68 local REALTOR® associations and multiple regional MLSs representing more than 120,000 members across the state have recognized the importance of a statewide MLS and have signed letters of intent to participate in this critical endeavor.

“As a member-centric MLS, we welcome the direct feedback we’re receiving from members to help us create the best system for real estate practitioners,” said Jared Martin, president of the Fresno Association of REALTORS®. “We will continue to diligently work to provide a positive user experience as we move forward on this important endeavor.”

More info

Member Advantage Program introduces C.A.R. Private Print Shop
C.A.R. has partnered with Printingforless.com to meet your printing needs and now offers the C.A.R. Private Print Shop.  Designed with REALTORS® in mind, the C.A.R. Private Print Shop is a one-stop source for top-quality marketing materials including business cards, postcards, letterhead, and envelopes – all at a 10 percent savings. Printingforless.com has designed several themes for you to choose from.  Just pick a theme, personalize with your photo, logo and contact information, enter your quantities, and order in just minutes. You’ll choose from professionally designed products that can quickly be customized to your business. Visit www.printingforless.com/carmarketing to get started.

More info

C.A.R. Green Tip of the Week: Sweep versus hose
Save eight to 18 gallons of water per minute by using a broom to clean sidewalks, patios, and driveways.For more green real-estate-related tips and discussion, visit C.A.R.’s green blog (http://blogs.car.org/) and C.A.R.’s Green Web site (http://green.car.org/).

More info




Fast Facts
Calif. median home price
- July 09: $285,480 (Source: C.A.R.)
Calif. highest median home price by C.A.R. region July 09: Santa Barbara So. Coast $885,000 (Source: C.A.R.)
Calif. lowest median home price by C.A.R. region July 09: High Desert $110,650 (Source: C.A.R.)
Calif. First-time Buyer Affordability Index - Second Quarter 2009: 67 percent (Source: C.A.R.)
Mortgage rates - week ending 8/20/09 30-yr. fixed: 5.12% Fees/points: 0.7% 15-yr. fixed: 4.56% Fees/points: 0.7% 1-yr. adjustable: 4.69% Fees/points: 0.5% (Source: Freddie Mac)  

 


This message was sent to darlenealonzo@kw.com. Visit your subscription management page to modify your email communication preferences or unsubscribe.





C.A.R. Newsline is published by the CALIFORNIA ASSOCIATION OF REALTORS®, a trade association representing more than 175,000 REALTORS® statewide.

Edited by: Mark Giberson, markg@car.org

Executive offices:
525 South Virgil Ave., Los Angeles CA 90020
phone (213) 739-8200; fax (213) 480-7724

Legislative offices:
980 Ninth Street #1430, Sacramento CA 95814
phone (916) 492-5200; fax (916) 444-2033

To view C.A.R.'s Privacy Policy click on this link:
http://www.car.org/aboutus/privacypolicy

If you wish to update the email address to which this newsletter is sent, please do not reply to this email.
E-mail address change requests must be directed to your local association.

To contact C.A.R., click on this link:
http://www.car.org/?view=ContactUs

For permission to reprint content from C.A.R. Newsline, please send an e-mail with "reprint" in the subject line to Mark Giberson at markg@car.org.




Copyright © 2009 CALIFORNIA ASSOCIATION OF REALTORS® (C.A.R.)